This signature style post is close to home, because here at the shoppe we were lucky enough to help Beth and Danielle display their signature style through their branding. Beth and Danielle are the two creative powerhouses behind Palm Beach Lately, a lifestyle brand and blog based out of – you guessed it – Florida. We hope you enjoy learning about these two beauties as much as we did!


EMc: Why do these photos show your signature style? What aspects really tell us who you are?
PBL: Our products are a great representation of how we like to entertain. We often host and use the products we created and sell in our online shop from our pillows to cutting boards, cups and napkins. Danielle and I love working which each other and I think it shows in our photoshoots. It’s not just a job to us, we really enjoy what we do and the time we get to spend together.

shea christine photography

shea christine photography

EMc: How do you carry your signature style into all aspects of your life be it home decor, entertaining, or fashion?
PBL: Our new branding that Emily created is the best representation of not only our company, but also us. We love pink, mint, black and gold and you can see those colors weaved through both of our homes. We are Florida girls and love Palm Beach, pineapples and flamingos.


EMc: What is your personal definition of “signature style”?
PBL: Signature style is something that is the best representation of yourself. 


EMc: Give us three words to describe you. Why did you choose these three words?

Beth: 1) Determined. When I have a goal, I don’t stop until I get there. 2)Outgoing. I love people and have since I was little. I love getting to know people and their stories. I also enjoy mentoring younger girls with business and life advice. 3) Optimistic. In life and business I am thankful to see the bright side.

Danielle: 1) Artistic. I am artistic at heart and thrive on creatively expressing myself through fashion, home and hobbies. This gene runs in our family and I love passing down what I have learned from my Grandma and Mom to my own daughters. 2) Organized. I adore practical spaces, systems, calendars and anything else that simplifies, makes life easier and creates a calm, peaceful space. I can often be found organizing areas of our home to better fit our needs and donating old items to charity. 3) Authentic. I really believe in being true to myself and creating a life that is unique to my skills, traits and experiences. In today’s world it’s easier than ever to copy others, so it’s very important to put your own spin and style on all of the inspiration that is available out there.

shea christine photography

shea christine photography

EMc: What are three of your most prized pieces that you think fully represent your signature style? This could be a piece of furniture, jewelry, art, etc.
Beth: 1) Engagement ring – It’s a representation of our love and loyalty. 2) Louboutins – They were a 30th birthday gift from my husband and are sophisticated yet sexy. 3) Dining Room table – It was one of our first purchases for our new house and reflects my love for combining natural elements with modern style.

Danielle: 1) Pictures/Gallery wall – Over the past several years, we have captured life’s really special moments in beautiful photos. The pictures from our wedding and of our growing family are priceless to us, and I love the way we created a gallery wall in our living room around the tv. It was a risky project, but my husband did a wonderful job getting it just right!   2) Wedding dress – There is something so magical about a wedding dress to me. It tells a whole love story and is one of the most defining style pieces a woman will wear. I love holding on to my dress and dreaming about showing it to our girls one day! 3) Map necklace – I love, love, love Three Jane and her amazing Map Necklaces now sold at A.Joffe. I chose the map/address of our first Palm Beach Lately office to always remember where and how it all began.


EMc: What is your best tip to encourage others to find and develop their own signature style?
PBL: I think Pinterest is a great way to find your style. When I was decorating our home and would go back to look at what I pinned, I started to see consistency in what I loved – monochromatic with pops of color.


Pops of color, attention to detail, and coastal living. We couldn’t love this duo more! Thank you so much, Beth and Danielle, for allowing us to feature you on our Signature Style series.

To follow along with this pair see below:

Web: Palm Beach Lately

Blog: Click Here

Instagram: @palmbeachlately

Pinterest: Click Here

Twitter: @PalmBeachLately

Facebook: Click Here

Emily McCarthy