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There’s nothing like a nip in the air, a Prosecco candle burning, and a well placed dazzling accessory to bring out true holiday spirit. From a casually chic sparkle sweatpant to an ultra formal Tory Burch jacquard dress, we know just what you’ll want to wear to stay festive. We’ve found pieces you’ll want to run errands in, and run the bar cart in. Which one is your favorite?


Holiday Sparkle


Emily McCarthy

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Categories: beauty, emily's favorite things, fashion, holiday
Halloween Style


Being festive isn’t just a pleasure, it’s a necessity around here. This year, there’s no question that you’ll be the most stylish witch on the block. When planning a bash of any kind, choose our Personalized Fill-In Invitation from the shoppe to set the tone. For libations, we think there is no better pair than our Spot Cheetah cocktail napkins in “Luxe Onyx” mixed with the Cheers version in orange for an All Hallow’s Eve Soiree.
Emily McCarthy

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Categories: beauty, emily's favorite things, entertaining, fashion, holiday, inspired by


I am ecstatic to introduce an amazing project that has been in the works for many months. I was approached by the lovely Cindy Edwards and Stephanie Duttenhaver to assist them with a branding project. They were starting a new skin care company and all of the products were inspired by Southern ingredients. It’s commonly thought women in the South tend to age better and have younger looking skin. These two ladies got to the bottom of that hypothesis and found out why. They put their knowledge to use and created Sapelo Skin Care.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

Taking a tip from nature’s twice-daily high tides in coastal Georgia, their regimine delivers a hydrating, nutrient-rich surge twice a day to the skin.

It begins with their Renewing Serum. The serum is a water-soluble hydrating formulation that floods the skin, opening channels between the cells to quickly deliver a deeply penetrating combination of vitamins, minerals, micronutrients, peptides and stem cells contained in both the serum and Rejuvenating Cream (step 2). Following up with the Softening Emollient Elixir in step 3 locks in the beneficial ingredients and helps them saturate the skin. Because normal skin cells replicate on a 28-day cycle, you will notice smoother, more radiant and firmer complexion after a month of use with 3-step system

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

I just love their concept of following nature’s wonder of high/low tide – imagine the rivers of the coast and how fresh new water is brought in twice a day. This new surge of water brings nutrients, life and moisture to the dry areas. Cindy and Stephanie has taken note and created the 3-step program to revive your skin.

It is their mission to share a skin care line that leverages vast contemporary understanding of our skin’s cellular physiology while remaining authentically Southern. Sapelo Skin Care is rooted in the long-established traditions of indigenous botanical-based ingredients.  They seek to heal, rejuvenate and realign aged and weather-damaged skin using bioactive Southern natural ingredients and essential oils. This blend of gardenia stem cells, platinum peptides, honey and marine actives provide a rich cell communicating regimen that increases skin density. The combination of Southern secrets with scientific research creates an innovative approach to skin care.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

This is the first of this kind to hit the beauty industry and the amount of thought that went into each ingredient is impeccable. They have eliminated all of the ‘stuff’ commonly put into skincare like fillers and blockers.

Not only am I in LOVE with their products and have been using them religiously, but this is one of my favorite branding projects to date. Talk about dream project! I was able to design the logo, branding elements, packaging and bottles – talk about gorgeous!

These ladies are so excited that I’M excited that they have extended a 10% savings to all of my readers.

Enter “emilymccarthy” at checkout if you shop online at their website here.

You MUST try this – it is well worth the investment to completely change your skin. Due to the quality ingredients and science, any age group will benefit as well. Personally, I feel that my skin is plumper, softer and more even in skin tone.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

I’ve thoroughly enjoyed watching this business take off!

If you know of a retailer/spa in your area, they are looking to expand their market: [email protected]

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

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Categories: beauty, branding


My Pure Barre journey has continued through this pregnancy with Lillian. I began Pure Barre in February of 2013 and it has completely changed my body, outlook on exercise and given me an outlet of “me” time that helps me stay balanced with motherhood, work and the everyday juggle. It definitely takes hard work and dedication to stay committed but when it feels like it’s too hard to keep up with the schedule, I remind myself that I’m a better person when I go to class. I’m a better business owner, wife, mom and friend when I’m able to spend that hour of time focusing on my body inside and out. Because of Pure Barre and new eating habits (thanks to my sister-in-law Colleen McCarthy), I actually started this pregnancy 10 pounds lighter than my pregnancy with Rhett. Before Pure Barre, I had dropped most of my pregnancy weight, but still felt ‘fluffy’ – I think some of it had to do with nursing as well. I was wavering around a size 8 and later dropped to a size 4 after my dedication to Pure Barre and the results of my MRT test. I’m attempting to reach my goal of 250 classes but time will tell if I can get there before or after Lillian arrives the end of May.

During my pregnancy with Rhett, let’s just say I quit counting after I passed the 50lb weight gain mark. I just couldn’t look at the scale any longer. I wasn’t eating well and I definitely wasn’t exercising. I suffered from a bit of sciatic nerve pain and frequented the chiropractor to help resolve the pain. This ‘pinched’ nerve feeling stopped me from exercising because I was convinced it made me feel worse. Little did I know that it actually would have helped!

When I found out I was pregnant with Lillian, I made a commitment to myself to continue Pure Barre, no matter how difficult it may get through the 9 month period. It is proven NOW, that when I don’t go to Pure Barre, I actually feel WORSE. If I have to miss class due to work, motherhood duties, etc – my body gets stiff, heavy and my energy level goes down. I can definitely tell when I miss class and it gives me motivation to reschedule class and get there – no matter how I have to move my schedule around. I owe it to myself and my family to go to class and stay active! Toting around a 3 year old can definitely take a toll on a pregnant body so keeping my muscle tone helps with that, too!

As far as physical appearance, keeping my ab muscles engaged throughout pregnancy has helped keep everything LIFTED. I feel less pressure in my hips and sciatic nerve because my abs are holding everything up higher. Believe it not, I can actually still feel and see my ab muscles – quite amazing considering I didn’t even have ab muscles before PB. They were completely nonexistent as well as seat muscles, too. Overall, muscle tone was definitely lacking and by increasing toning and strength, it has helped me physically with toddler life, post-baby body and increased self-confidence.

I’m anxious to see the effects on the labor process this time around. I had a bit of difficulty with the physical side of labor and I’m praying that this hard work pays off in an ‘easier’ delivery and bounce back. Keeping my fingers crossed!

Next up? Adjusting your Pure Barre routine for your growing body! Luckily, the owner of my Pure Barre studio just recently had her 3rd child and she looks AMAZING! She is the best motivation to keep going to class because the post-baby results make it worth the hard work. Brook has been a great resource for advice and adjusted positions for class. There was a time that I was frustrated because physically, I felt that I could still challenge myself the same way as before pregnancy, but my body wasn’t cooperating. Physically, I felt ABLE, but my muscles just didn’t work the same way. I was feeling some of the ab work in my hip flexors so I know something wasn’t right. She showed me a few adjustments and it has definitely helped keep ab work in my ABS and continue to grow my strength. If you’re attending Pure Barre, as your instructor if she knows a few alternative positions for you, it’s much more beneficial than doing it incorrectly and paying for it later in the wrong areas of your body.

Here are a few links to help you with Pure Barre pregnancy:

Pure Barre During Pregnancy

The Pretty Fit Chick

Pure Barre Prenatal DVD


Okay, so adjusting my Pure Barre attire was definitely a task and believe it not, it was harder to dress for class in the beginning as it is now (29 weeks). If you’re been pregnant before, you know how ‘blah’ you feel in the first trimester. Your stomach isn’t hard and full yet and everything seems soft and sensitive. It actually felt worse to have tight pants on vs now, tight pants actually feel better. I began my hunt for a few new pieces to get my through the 9 month pregnancy – thought I would share my finds here!


Pure Barre Gemini Tight
The owner of my studio suggested the Gemini Tight from Pure Barre because of the adjustable waistband. You can wear it high to stay ‘sucked in’ and then fold it over as you need more room. These have been my favorite so far and will work great for post baby body!

Beyond Yoga Maternity Pants

After a bit of research, I found these maternity pants from Beyond Yoga – these are great for later in pregnancy – I had a hard time keeping them up in the early stages. The stretchy top feels amazing on the tummy!


Lynx Tank from Pure Barre

Lynx Tank from Pure Barre

This is the top I’m sporting in the photo at the top – I love how LONG this is because it fits over the belly with room at the bottom – I don’t feel like it rides up during class which is a plus. The built-in bra is nice, too! I can’t seem to wear lots of layers during class, I get too hot and stuffy!

Devon top from Splits 59

Devon 3/4 Sleeve Top

I like these oversized tops to throw on top of a sports bra or over tanks after leaving class to run errands. You might even find me wearing these around the house – they are so soft and comfortable and leave ample room for belly! I also love the open back so it lets air in during class – very breathable.

Hope this inspires you to stay active during your pregnancy! Just remember that it may seem hard at first but feels so much better in the end. Even just a simple brisk walk can do the trick if you’re not up to the difficulty level of Pure Barre.

If you’re interested in attending a Pure Barre class, it’s never too late to start. Even if you’re newly pregnant, I know a quite a few people who started during pregnancy and continued after having their baby – their bounce back stories are amazing!

Visit Pure Barre’s website for more information about a studio near you:

Their blog also features great recipes and sneak peeks of the technique in case you’re curiosity gets the best of you before attending class.

Remember, the smaller the movements and the more you shake, the better the results! The technique is designed to be isomeric movements focusing on small muscle groups – using your muscles to contract rather than joints and big motions. If you’re planning to try Pure Barre (pregnant or not) – be sure to check out their starter technique classes called “Breaking down the Barre”.

If your’e located in the Savannah area – I hope to see you at the Barre! Visit their Facebook page for updates and tell them I sent you!

LTB Love,


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One comment

  1. Katie says

    You look wonderful and your attitude is inspiring! I LOVE Pure Barre (I’m not pregnant, but I definitely plan to keep going to PB when I do get pregnant!). Keep up the good work!

    March 21, 2015
Categories: beauty, in the life of..., motherhood

My Favorite Beauty Basics

Have I told you how much I LOVE getting dressed up? Or maybe you could already tell! I love a good excuse to get dolled up and do my makeup…AND I’m a big believer that red lipstick can quickly change your mood and spruce up your day. Over the years, I’ve tried a ton of beauty products and have finally narrowed down my top picks that I’ve stuck to for the past few years. I’ve dabbled in a few fun products via my monthly Birchbox but when it comes to my everyday basics, these are my top picks. If it wasn’t for a couple of great beauty experts and trusted confidants, I wouldn’t have discovered these gems…so I thought I would pay it forward!

Now onto the details!

Face Prep: My favorite is Intellishade – an SPF 45 filled tinted moisturizer that covers as much as foundation – without the thickness. I may go days without my full make-up routine, but I never go without this staple. It makes my skin look so smooth and even – without the look of makeup.

For Make-up Basics:


When it comes to make-up – my go-to brand is Youngblood Cosmetics. I discovered this through Glow Medspa here in Savannah and I’ve been my favorite since. I’ve tried other brands, but for my facial features and skin tone – this is by far the best.  I use Youngblood for Concealer (SERIOUSLY. THE BEST), Mineral Powder and Bronzer. When it comes to the application – only one tool is the best – the infamous Beauty Blender. By wetting this little tool, it doubles its size and gives you the ability to create an airbrush effect with your makeup.

Next up, Tarte Cheek Stain with a short Foundation Brush for application. I smudge the brush into the blush before applying to my face.  The alternative is applying the blush straight to your face, but I prefer to have more control over how much comes off.

Glo Cosmetics makes the best eye shadow in my opinion. By using the Mac Blender Shadow brush (here), this eye shadow blends so easily by making tiny circles along the crease of your eyelid and corners. Their eye shadow is also super saturated so a little goes a long way.

I finally fluff and buff my highlighted areas with Glo’s Shimmer Brick.

For mascara and eye liner, I’m a trusty Loreal Voluminous girl – have been for years after trying the likes of Dior, Chanel and everything in between. I always go back to this ancient staple. And for the grand finale? My favorite shade of red lipstick – Mac Russian Red. 

Hope you enjoy some of these products as much as I have! I’ll follow up soon with my favorite hair basics!


One comment

  1. Nicole O'Hara says

    Love this post! Always love hearing about products that actually work! Thanks for sharing!

    February 6, 2014
Categories: beauty, in the life of...