I am ecstatic to introduce an amazing project that has been in the works for many months. I was approached by the lovely Cindy Edwards and Stephanie Duttenhaver to assist them with a branding project. They were starting a new skin care company and all of the products were inspired by Southern ingredients. It’s commonly thought women in the South tend to age better and have younger looking skin. These two ladies got to the bottom of that hypothesis and found out why. They put their knowledge to use and created Sapelo Skin Care.
Taking a tip from nature’s twice-daily high tides in coastal Georgia, their regimine delivers a hydrating, nutrient-rich surge twice a day to the skin.
It begins with their Renewing Serum. The serum is a water-soluble hydrating formulation that floods the skin, opening channels between the cells to quickly deliver a deeply penetrating combination of vitamins, minerals, micronutrients, peptides and stem cells contained in both the serum and Rejuvenating Cream (step 2). Following up with the Softening Emollient Elixir in step 3 locks in the beneficial ingredients and helps them saturate the skin. Because normal skin cells replicate on a 28-day cycle, you will notice smoother, more radiant and firmer complexion after a month of use with 3-step system
I just love their concept of following nature’s wonder of high/low tide – imagine the rivers of the coast and how fresh new water is brought in twice a day. This new surge of water brings nutrients, life and moisture to the dry areas. Cindy and Stephanie has taken note and created the 3-step program to revive your skin.
It is their mission to share a skin care line that leverages vast contemporary understanding of our skin’s cellular physiology while remaining authentically Southern. Sapelo Skin Care is rooted in the long-established traditions of indigenous botanical-based ingredients. They seek to heal, rejuvenate and realign aged and weather-damaged skin using bioactive Southern natural ingredients and essential oils. This blend of gardenia stem cells, platinum peptides, honey and marine actives provide a rich cell communicating regimen that increases skin density. The combination of Southern secrets with scientific research creates an innovative approach to skin care.
This is the first of this kind to hit the beauty industry and the amount of thought that went into each ingredient is impeccable. They have eliminated all of the ‘stuff’ commonly put into skincare like fillers and blockers.
Not only am I in LOVE with their products and have been using them religiously, but this is one of my favorite branding projects to date. Talk about dream project! I was able to design the logo, branding elements, packaging and bottles – talk about gorgeous!
These ladies are so excited that I’M excited that they have extended a 10% savings to all of my readers.
Enter “emilymccarthy” at checkout if you shop online at their website here.
You MUST try this – it is well worth the investment to completely change your skin. Due to the quality ingredients and science, any age group will benefit as well. Personally, I feel that my skin is plumper, softer and more even in skin tone.
I’ve thoroughly enjoyed watching this business take off!
If you know of a retailer/spa in your area, they are looking to expand their market: [email protected]