I was thrilled to hear from Lori Good out of Los Angeles, California. Lori works for a promotional marketing company and wanted something a little more personal to send out to potential clients. She wanted to represent her personality and have multiple elements to her branding so she could pick and choose what to incorporate into the marketing material. For some clients, she would choose the neutral color palette of black, white and gold, while other she would add a feminine element with the pink and leopard. This is a great way to keep your branding cohesive while creating a custom look for the audience. We are working on Lori’s new website to coordinate with her new branding – cannot wait to show you the final product!