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Everyday Etiquette No. 73 // Learning to think before one speaks is the best gift someone can give themselves!


Emily McCarthy

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Categories: etiquette, everyday etiquette

Meet the stunning Liz of Pure Joy Home! She is as bright as she is beautiful. We love her simple coastal style, and you’ll notice right away we feel a strong connection to her as she counts pineapples and rosé amongst her favorite things. A girl after our own hearts. Let’s learn more about this joyful blogger.

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EMc: How do you carry your signature style into all aspects of your life be it home decor, entertaining, or fashion?

LJ: You can usually find me in light colors, pretty florals and flowy forms, and in my home everything is very light and bright with pops of color in the art and accessories.


EMc: What is your definition of signature style? 

LJ: My definition of signature style is the style that represents who YOU are. So, for me, it’s that light and airy, beauty style that is reflected in my wardrobe and how I decorate my home. i.e. the pineapple wallpaper I just put up in Grace’s room (insert pineapple emoji). I hope my “signature style” makes people smile and happy 🙂

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EMc: Give us three words to describe you. Why did you choose these three words?

LJ: Joyful, except when my 4 year old asks me when I’m in a bad mood! But, most people do say that about me, I like to make those around me feel good and I hope I rub some positivity and kindness off on them in that way.

Dreamer. I’m a dreamer for sure, I always have been. I dream all the time about how I want things to be or where I want my family to be. My current dream is for us to pack up and leave for a year. I want to go to an island like Maui and live in a tiny beach house where nothing matters but catching waves and eating shaved ice.

Doer. I’m a doer, when I dream it, I make it happen with a whole lot of hustle. You better believe we’ll be spending that year on the beach soon! And hey, I did dream up my blog one day while sitting at my boring corporate job… and look!



EMc: What are three of your most prized pieces that you think fully represent your signature style? This could be a piece of furniture, jewelry, art, etc.

I have this big Hermes scarf hanging above my desk in my office. It’s so beautiful and such a statement piece. It was given to me by my late friend who believed in me, and it represents the art of fashion, I love it.

My straw hat collection. I LOVE my straw hats and I’m definitely a hoarder of them. They remind me of the beach and I love to wear them, and see them hanging all over our walls.

My beach cruiser. again, take me to the beach someone PLEASE! Brian, my husband, gave me this adorable aqua beach cruiser and it’s my favorite toy!


EMc: What is your best tip to encourage others to find and develop their own signature style?

LZ: Follow your heart and wear what speaks to you. I was in Anthropologie the other day and this cute little embroidered top was literally screaming at me from across the room. I couldn’t see anything else but that one top, so I tried it on and bought it. Wear what makes you happy 🙂

If you made it this far, thank you so much for reading! Come visit me on my blog, Pure Joy Home, and follow me on Instagram!

Liz Joy
Pure Joy Home
[email protected] |

We hope you got to experience as much joy in meeting the fabulous Liz joy as we did! Make sure to follow along and see if she gets that beach dream soon!

Emily McCarthy

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Categories: signature style, style, style crush

Everyday Etiquette No. 72 // We believe in always dressing up because you can convey your best self, and you’ll always feel amazing!


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Categories: etiquette, everyday etiquette

We were so excited to hear from Magnolia Bluebird Design & Events on rebranding her current wedding & event planning business. Danielle wanted a polished and timeless brand with a nod to their Southern roots. With a teal, gold, and grey color palette, we were so pleased with how this turned out! Interested in  branding design services? Email [email protected] for more information.

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Categories: branding

Allow us to set a scene for you. It’s the perfect April day at the gorgeous Sea Pines Resort where their motto is “Bask in the lush splendor of the South Carolina lowcountry.” As if the mild April air wasn’t inviting enough – soft white flowers and tall burning candles welcome you into the most dreamy wedding tent. Amanda Spencer of Spencer Special Events has done it again, she’s curated a wedding that could bring any bride to tears.


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We can’t help but adore the stunning tent and drapery created by one of our favorite rental companies, Ranco Tent rentals. They truly have so much to offer for a myriad of different events. 13

The Knisely & Delay wedding was another couture monogram client where we were honored to play a part in their most special day ever. They’re a fabulous example of a couple who brought their personal favorite things to the forefront of their wedding, and allowed us to put the polish on top of those small details with specially printed items.


Starting with their beautiful programs adorned with their brand new custom monogram designed by Emily herself. We are completely obsessed with the notion of having your own monogram to begin your new life as a married couple. It’s the perfect day to unveil it for everyone else, don’t you agree?


Look closely and you’ll see these sweet macaroons are adorned by the couture monogram. A little take-home gift that will keep your guests remembering the sweetest night ever! We were able to provide the boxes and the custom monogrammed sticker that adorns it.


One truly incredible, and personal touch, was a cigar roller from Cigar Row. These gold cigars were wrapped in a small version of the couples new monogram. Truly a stunning detail that even the manliest of men could enjoy! We love the way the “Cigar Bar” sign turned out that we were able to provide.

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The “Cheers” sign above the bar was also an Emily McCarthy studio creation that looked just incredible placed over the bar area.


We love to share this so that you can see what Emily McCarthy can create for you and your future events. From weddings to any other celebration you have up your sleeve – if you can dream it up, we can get it printed and created. There is nothing pedestrian about the gorgeous artwork Emily can custom make for you.

Emily McCarthy


Thank you to all the vendors who brought this wedding to life!

Planner: Amanda Spencer

Photographer: 6 of Four

Tent/Seating/China: Ranco Tents

Pews: Purely Elegant Weddings

Tabletop: Polished Tabletop 

Cigar Rollers: Cigar Row

Venue: Sea Pines Resort

Flowers: A Floral Affair

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Categories: real weddings

This week, we got to know someone so fun and stylish – we truly understood why she calls her blog “Holy City Chic”. Meet Megan Stokes. “Based out of Charleston, SC, Megan’s featured content ranges among her love of style and beauty, home interiors, travel, and all things that celebrate her lowcountry lifestyle. 

Megan’s work has been featured by Nordstrom, House Beautiful, Country Living, Style Me Pretty, and more. She is also a contributor to The Everygirl, a Forbes-listed website driven to inspire career-driven women.” Let’s get to know her a little bit better!


EMc: How do you carry your signature style into all aspects of your life be it home decor, entertaining, or fashion?

MS: I tend to gravitate towards classic pieces and clean lines, whether it’s an outfit I’m picking out or a room that I’m decorating in our home. The older I get, the more I stick to what I know just “works” rather than the crazy fads. For me, that’s interchangeable pieces in flattering silhouettes that are comfortable. I had a baby last year and have pretty much said goodbye to all of my dry clean only blouses and sky high heels since then. (Truthfully, I never really liked them anyway!) More than ever, I like to feel completely and utterly myself and comfortable. That goes for my home, too. I want it to feel lived in, full of love, but classic and fresh. I gain inspiration from our travels… whenever I come home, my wardrobe changes just a bit and so does my decor. After our latest trip to Harbour Island, Bahamas a few weeks ago, I want to only wear linen and white…. and somehow, even more palm branches have found their way into the rooms in our house! 

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EMc: What is your personal definition of “signature style”?

MS: Signature style is knowing what suits you and then you’ve just got to go out there and unapologetically own it! 

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EMc: Give us three words to describe you. Why did you choose these three words?

MS: Passionate, because I really put my heart into it. (Whatever that “it” might be.) Learning, because I’m doing that everyday. And faithful.

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EMc: What are three of your most prized pieces that you think fully represent your signature style? This could be a piece of furniture, jewelry, art, etc.

MS: 1. My wedding rings. My husband added an anniversary band to my stack last year as a push present. It has diamonds all around it, but one was replaced with an Aquamarine, which is our baby’s birthstone. I love the layered look of my set.
2. Our antique bar. It was passed down to my husband by his late grandfather—old wood on the bottom with a marble top, so it’s classic with a little sass. I just love it.
3. Photographs. I admittedly don’t have many printed and framed, so the ones that I have are awfully important and represent some of my most special moments. I love classic silver frames with a large white mat.

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EMc: What is your best tip to encourage others to find and develop their own signature style?

MS: Step away from your phone and Instagram for a bit. Don’t dress a certain way just because someone you look up to or follow wears a certain something. I love online shopping for the convenience, but I always find my best pieces when I am actually in the store feeling the fabrics and trying them on. Look through magazines and mark which pages speak to you, then go into a store and try on clothes that give you that same feeling. Try on so many things and don’t worry if nothing makes you want to sing and dance. If not, don’t buy it. Buy for quality rather than quantity. I’d rather have five shirts in my closet that make me feel like a princess instead of 50 that don’t make me feel like my best self. Even signature style is always evolving, so take your time and build your wardrobe slowly in a natural way that represents the YOU that you LOVE.


Make sure you follow along with Megan and continue enjoying her truly beautiful and chic signature style by following her links below!





Emily McCarthy

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Categories: signature style, style, style crush


A well mannered person is immediately elevated in both class and style.

Emily McCarthy

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Categories: etiquette, everyday etiquette

It seemed fitting on the heels of this week’s Everyday Etiquette, that we focus our Signature Style Series on someone born to entertain… and help you entertain! Roxy Owens of Society Social is just that person. Her colorful flair and innovative way of transforming a regular party to a must-attend event is truly remarkable. Let’s see what she has to say about her own signature style.


EMc: How do you carry your signature style into all aspects of your life be it home decor, entertaining, or fashion? 

RO: At Society Social we often say Decorate to Entertain! I’m always inspired by a good party and creating a place you can share with your favorites. This playful spirit lends itself to easy, fun, and colorful style whether it’s in furniture or fashion or in the parties I host! 

EMc: What is your personal definition of “signature style”? 

RO: When people can look at something completely random and say, “That is so YOU!” You know you’ve made an impression and been true to your tastes! 


EMc: Give us three words to describe you. 

RO: This is always so hard so I’m asking my brother who I’m currently on a job site with. He says, “driven, ambitious, and caring!” 

EMc: What are three of your most prized pieces that you think fully represent your signature style? This could be a piece of furniture, jewelry, art, etc.

 RO: 1) Our Society Social bar cart and tassel-y sofa, or in other words furniture that is playful yet polished! 2) The beautiful Chinoiserie panels “Peony Garden” that hang above our sofa in my favorite colors of blush, lavender, greens and blue. Chinoiserie forever! 3) A vintage rattan raffia clutch adorned with a chic gold clasp that hails from my mother’s collection– it’s like SS in a purse!

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EMc: What is your best tip to encourage others to find and develop their own signature style? 

RO: Always start with something you love and you can’t go wrong!

You can even spot Society Social inside the Emily McCarthy Shoppe! We are so lucky that Roxy trusted us to be the only Society Social retailer in Savannah! We adore these aqua chairs, the spot cheetah bench, and the fabulous bar cart.

Find Society Social on: InstagramFacebookTwitter, & Pinterest
Emily McCarthy

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Categories: signature style, style, style crush

One of the first ways the Emily McCarthy Studio began making it’s mark on the world was by creating gorgeous, intricate wedding paper suites for brides of all kinds. To this day, weddings are a huge part of our  creative work here at the studio. What you may not realize is that wedding paper goes far beyond a traditional invitation and response card. The way we are able to work with fabulous brides, of course, is through our phenomenal network of wedding planners. On this particular wedding we got to work with the best of the best, one of our great friends here – Ashley Rhodes of Ashley Rhodes Event Designs. Her events surpass expectations and go right into the record books every single time.

That’s why we’re so honored to show you one of the weddings we recently outfitted with invitations and day of accessories. You’ll see that there’s no limit to how custom your day can be. Let’s take a look at this dreamy Charleston affair – the Alvarez & Cash wedding.


We were seeing life through rose colored glasses as we took into account everything from the church, the reception site, and all of the little things that bride, Ana, was conveying. Emily made it her goal to bring all of these small details to life on paper.

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This musical couple wanted something that stayed true to the elegant and romantic scene they wanted to create, but also nodded to their deep roots.


The wedding program stayed crisp and beautiful with gold flourishes and a couture monogram created specifically for the couple.


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Small touches like these photos created a tie that binds – family. Everywhere you looked, you were surrounded by those that joined them on this path to finding love – both past, and present. The small labels next to them identified just who each person was.

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The menus were created in the same style so that everything truly felt connected throughout the whole experience.

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You could even find Emily McCarthy touches on the food trays! Not only did these fabulous lucite trays present exactly what each server was offering, they continued the theme of the wedding paper suite.

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The couture monogram gave this wedding cake a special life of its own. Simple elegance was really shown throughout this entire day.


The couture monogram didn’t end with just cocktail napkins and the cake – the bride even had these beautiful custom pillows commissioned to keep everything ultra personal.



What’s a party without a signature cocktail? This couple opted for something very personal to them, and we created a unique napkin to showcase the recipe.


One final touch were the take-aways. Something to remind each guest that love is truly sweet, indeed. These small tags stayed true to the entire concept bringing the event full circle. From start to finish, there was a continuity that shone through and made it clear that every detail was truly cared for.


Thank you, Ana and John, for letting us take your vision and translate it through our design. It was such an honor working with you!

Emily McCarthy

Special thanks to all who made this day incredible for the fairytale couple.

Event Planner: Ashley Rhodes

Ceremony Venue: French Huguenot Church

Reception Venue Contact and Beverage Provider: Middleton Place

Photographer: Perry Vaile

Videographer: Hart to Heart Media

Floral Designer:  Em Creative Floral Design

Hair and Makeup: Bride’s Side Beauty

Catering: Cru Catering

Tenting: Sperry Tents

Rental:  Eventworks Rentals

Linens and Draping: Party Tables

Lighting:  TEC

Ceremony Entertainment: George Hiatt

Cocktail Hour Entertainment:  Charleston Virtuosi

Reception Entertainment: The Fabulous Equinox Orchestra 

Officiant: Jimmy Sites

Cake: Minette Rushing

Transportation: Lowcountry Valet & Shuttle



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Categories: invitations, real weddings, wedding invitations, wedding paper suite

Everyday Etiquette No. 70


Our love language is… celebration! There is nothing more wonderful than choosing to give thanks and celebrate. You will make others feel so special, and that kind of interpersonal connection cannot be replicated!

Emily McCarthy

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Categories: etiquette, everyday etiquette