Skip to Content


It’s been a while since I have done a personal post on the blog. My blog started about 10 years ago after I married my college sweetheart. I wanted a way to document our newlywed life and dabble a bit in showing my design work. Little did I know that people would actually start reading this blog of mine and that it would grow into a prospering business! Boy, do I feel blessed beyond belief. As the business grew, my time to dedicate to the blog grew smaller and smaller. Then along came Master Rhett! Life entered in a new level of fun and adventure, but the blog was definitely not at the top of the list any longer. Then came along Miss Lillian! Needless to say, it’s all I can do to keep my head above water nurturing a family, household, marriage, thriving business and a growing team. The blog? Well, it has become the project I think about daily, but no time to act on it. And that’s okay. My priorities are definitely in the right place but it doesn’t change the fact that I want to share my thoughts and creativeness to the world. I thrive on helping others, challenging us to spread joy and dedicating my life to creating beautiful things, inside and out. I know I was given the gift of creativity for a reason. And that reason is to inspire fellowship among others. I was having a conversation with my dad about the gifts I have been given. I struggled in determining how I was really using these gifts in the glory of God. I did know one thing, opening the Shoppe was something I was led to do. I prayed about this decision for a long time and seeked guidance from my husband, a few very close friends and my parents. Not friends that would tell me what I wanted to hear, but one in particular that would challenge me to find purpose in this decision. I was inviting a heavier workload with a new baby and I needed confirmation that this would pay off in the long run. Would it be hard now? Sure! Has it been hard? Sure! Do I regret it? Not one bit. This past year as confirmed that we made the right decision. Back to the conversation with my dad, he enlightened me with an angle that I had not occurred to me. He said, “Emily, you have a gift that encourages fellowship and joy.” Wow. This really hit home. This was exactly what I needed to hear. He went on to explain that the products we design, the invitations we create, the homes we help fill, those are all ways to encourage people to spend time together, creating joy in every day occasions. Big or small, every moment counts. Every moment deserves celebration. Celebration with JOY. Opening the Shoppe has allowed us to spread joy to every single person that walks in the door. Not only do we help them select the perfect gift to bring joy to someone’s day, but we help them find ways to celebrate life’s most important moments. There has been nothing more rewarding in my career than walking into the doors of the shoppe and looking at all of the possibilities we have ahead of us. The Shoppe is my pride and joy as a business woman, the pinnacle of my career to date. It holds all of my favorite things, that have also become the favorite things of all of our clients. It’s really hard to put into words the fulfillment this brings to my heart. In the long run, I pray this Shoppe becomes a well-oiled machine and allows me the chance to take the time I need for my family. In talking with a few mothers who owned businesses, they all had the same advice. They said, if you’re going to open a Shoppe one day (which was always my dream), then do it now. As crazy as it seems, it’s actually going to be easier to do it now, versus down the road when your children are in school. This was the opposite of what I thought. They said, you are actually needed by your kids more as they get older than right now. And you know what, they were right. By doing this now and getting the Shoppe and my team off the ground, I will be able to take the time I need to attend class events, after school activities, sports, etc when it’s time. Right now, my children are the happiest kids I know and are perfectly content spending time with their grandparents and their little schools. Patrick and I work so hard to provide for our family, it is something we have chosen to do intentionally and to show our children that anything is possible when you have the drive and encouragement to do so.

So this past year has been a whirlwind to say the least. We embarked on this huge business decision, grew our team from 2 to 9, and managed to still grow the business exponentially from years past. On the personal side, Patrick and I have grown as a couple to find more time for each other and spend valuable quality time with our children. This year, we made a promise to live more intentionally. To plan more trips, to make the most of our weekends as a family, to have more date nights and to grow in our relationship with God.

So where do we go from here?

From here, I am making a promise to contribute more to the blog this year. I truly need this for my heart. I need to share in this journey of life, just in case that you need a word of encouragement in your personal life or business – I want you to find it here. I also want to use this platform as a way to show you my convictions and what we stand for as a family. I’ve struggled over the past couple of weeks because I felt that I had this opportunity to share my beliefs to such a large amount of people, but I felt restricted to do so because of the ramifications of this instagram post. In what world can we not encourage love and joy without getting so many rebuttals? This truly bothered me and left me feeling very discouraged. I seeked guidance from a very close friend (who I refer to as my spiritual go-to pal!) and she asked me to pray for guidance on finding the right way to spread my message of love and pro-life. This journey is still in the works, but it is definitely weighing really heavily on my heart. So much so, that I know this stand is a part of me and will never change. And I don’t write this to receive any negative or combative comments. I’m not looking for a fight other than fighting for the rights of unborn children. Becoming a mother only strengthened this belief inside of me. Nothing anyone says can ever change my opinion. And the difference is that I fully respect that others have a different opinion than I do. And that’s okay. I don’t expect or demand that the entire world feels the exact same way that I do. We all come from different walks of life, all leading us to make different decisions and have opposing stands. That’s also okay and what makes us human. We can’t all lead different walks of life and expect the same results. I respect that others don’t agree with me and I think that has been what has bothered me most about the last few months. We have truly lost respect for one another. We need to respect our differences. We need to love each other no matter your beliefs or convictions. We are called to love unconditionally. Hate is the absence of love. Give more love. You can never love enough. Love the stranger next to you, love the friend that has completely attacked you for your beliefs. Because in the end, they just need love. We all need a little more of it in my opinion.

So how do you plan to love more this year?

How do you plan to challenge yourself this year?

How do you plan to live with more joy?

Ask yourself these questions and let me know what you decide, comment and tell the rest of us!

If you can’t pinpoint how to find your answers, let me know, I would truly love to help you.

Live joyfully,

Emily McCarthy

No comments yet.

Categories: in the life of..., inspired by

What are Emily’s favorite things we carry in the shoppe? Well that’s easy. All of them. We love this little snippet of a video where Emily can talk about what might be her actual favorite, and why! Get to know your designer.

No comments yet.

Categories: emily's favorite things, the shoppe


Be her Valentine! Or his… or just send some love to your favorite son or daughter. We have the most beautiful display for Valentine’s Day! For those who plan in advance, these personalized flat notes are just to die for. And nothing says, “Let’s make a toast” like the personalized acrylic tumbler. It’s cheeky and playful, just like we hope your Valentine is.

Screen Shot 2017-01-27 at 11.47.15 AM

Louis Sherry chocolates are absolutely the creme de la creme of sweets! Louis Sherry himself is the man who introduced the French fine tasting chocolate to the city of New York. Now, this is a name trusted by the best of the best when it comes to a special bonus for your sweet tooth.

Screen Shot 2017-01-23 at 9.26.12 AM

May we also recommend a bauble? Moon & Lola + Emily McCarthy will have her initials and help her make the statement she wants to make. Need more ideas? Wonderful. We hope you can stop by our shoppe and find something that’s perfect for your own special someone.


Emily McCarthy

No comments yet.

Categories: holiday, Loves, the shoppe, Valentines Day

InviteJOYGraphicAs you know, we created a brand new initiative when we opened the brick and mortar shoppe on Abercorn Street in beautiful Savannah. Emily’s vision right away was to give back in any way we could, and to inspire others at all times. The idea behind Invite Joy was to keep people driven to do good and pay it forward to everyone they meet. How we did that at the shoppe was by allowing a portion of our sales to go toward a charity of our choosing.

Joy and Grand Opening (8 of 13)TEXT

We are so proud to announce the completion of our first year with the portion of proceeds from our Shoppe being awarded to The Next Generation – an organization benefitting our local children’s hospital here in Savannah.

For the new year of 2017, we announce that we will be donating to the local chapter of the The Leukemia & Lymphoma Society – Savannah, GA ! Our very own Ashley Curry will be a candidate in the Man and Woman of the Year campaign starting very soon! (Also, say hi to another NG Board Member Kara who is also running and Patrick McCarthy is the co-chair of the campaign!) #thenextgeneration#memorialhospital 

Get excited for another year where we can spread love, give kindness always, and INVITE JOY everywhere we go!

Emily McCarthy

No comments yet.

Categories: Invite Joy


Part of being a lifestyle brand is engaging with other beautiful brands that walk hand in hand with our elegant, coastal style. We know that a home is comprised of pieces from many different places, and its important to us that our product will not just stand out from the rest – but we want to make sure our pieces compliment the rest as well. We have found that the coastal inspirations and whimsy of Spartina 449 are truly complimentary to the Emily McCarthy style.


Do you love Emily’s scarf in the very first photo? It’s darling and it’s even more precious because it’s a scarf with the map of Savannah on it. Click either of the images above to make sure it’s in your wardrobe!




We hosted a sip and shop event at Spartina 449’s downtown Savannah location at the end of October and had such a fun experience. The baubles, the totes, the devotion to seaside life – it truly aligns itself with all of our favorite things! How gorgeous is this store?

Emily McCarthy + Spartina 449

We see the girl with signature style who can’t get enough of a great classic, brown cross body bag. Inside it she has a journal to keep all of her fresh and exciting ideas about her passion. The Spartina 449 Savannah map journal tugs at our heart strings, because it’s so important to keep home close to you no matter where you are. She never leaves the home without a bit of sparkle and a bit of sass. Spot cheetah around her neck is a must!

She’s also the kind to have her folded notes closeby so that no matter what adventure she’s on, she’s sending love to those who fill her heart the most.

(Spartina 449 “Sea La Vie Stand Out/ Flamingo” necklace // Ruled 5X7 Savannah Notebook // Middleton Crossbody bag // Emily McCarthy Spot Cheetah Scarf // Emily McCarthy Flat Note Cards)

What else do you love from Spartina 449?

Emily McCarthy

One comment

  1. Jessica Maples says

    We loved partnering with you on this event Emily. Have a fabulous 2017!

    January 10, 2017
Categories: emily's favorite things, fashion, partnerships, savannah, signature style, style


It’s 2017, and we couldn’t possibly think this year was any more gorgeous. How could it not be? Last year was our biggest and best year ever here at The Shoppe. The Emily McCarthy brand reached new heights and expanded to new countries. Our team grew from just three, to eight! It’s impossible to put into words how incredible it feels to know that we have another year in store, that can be just as big… if not bigger.

What has stayed the same, however, is our commitment to creating content and irreverent design. There will never be a pattern or item that you can get at our shoppe that hasn’t been carefully curated and born just for you and yours. We want your home to feel branded, your life to feel elegant, and your world to be enhanced because we are in it. We live in a world of sparkle and possibility.


We look back at 2016 and see COLOR! Vibrant color in every way. From our beautiful collaboration with Style Me Pretty Living and our favorite boozy ice cream social, especially. (We still cannot get enough of the flavored Cathead vodkas when making signature cocktails.) The addition of our Kate Spade pieces set this apart as one of our favorite, and tastiest, shoots to date. You definitely want to re-visit the post and have as much fun as we did! Click, click!


With our beautiful space, we decided we needed to have our best girls over as often as possible. So, we started a hostess hour to share our best tips and tricks. From personal style to decor to how to create the perfect bar cart – we can’t wait to bring you even more fabulous ideas. (Re-live the fun of our very first Hostess Hour by a click here! Emily hosted a “Build-a-Bar” workshoppe.)


Paige Minear made a guest appearance to show off her signature style for August’s Hostess hour. She is fashionable, bold, self aware, and fearless. a perfect example of who we cater to here. Full recap by clicking here.


With the shoppe always aiming to please our busy clientele, we introduced our curbside service. Though we promise there is always plenty of parking, we can easily run your orders out to you when in a rush. Perfect for when you have to rush to a bridal shower, or back home to host your own fete! We won’t let you down. Click here to learn even more about our curbside service.



Savannah Weddings magazine was the perfect place for us to unveil a brand new pattern – our capri tile. Not only did we have a ball creating this gorgeous Bridesmaid luncheon, we were honored to be featured. Capri tile can be purchased to bring a touch of opulence to any room in your home. From pillows, to trays, to tea towels – we love to see a home outfitted and elevated in this pattern. To see all the gorgeous details of this shoot, read the full post here. 



Woven Font | Emily McCarthy

Life is better with your friends, so we teamed up with Moon & Lola to create a brand new set of products for you. This collaboration went hand in hand with the introduction of the newest font that Emily created – Woven. We were able to display this beautiful font on bracelets, key chains, necklaces, cake toppers, and even Christmas tree ornaments just to name a few. Classic with a modern flare – our favorite way to innovate! Click here to re-live the fun in our post! 


We upped the ante with custom decks of playing cards. We also upped your gift giving game with this one. Click right here to learn more about our custom card decks!


Emily had some fun in Charleston with her favorite blogging girls at The Southern C conference. The Southern C has been such a valued part of our brand and culture here. Click here to see their website and revel in their content.

Joy and Grand Opening (8 of 13)TEXT

We made it our specific business to help you Invite Joy into your life and the lives of others. With every purchase we remind you to put joy at the top of your list – for yourself, and everyone you meet. A portion of all proceeds from our shoppe goes right back to the community to a different charity that we choose yearly. For our inaugural year, we chose The Next Generation at the Children’s Hospital. Visit our “Invite Joy” page to read more!


Emily was able to join Engage 2016 at Sea Island. The wedding industry is a passion of hers, and it’s a passion here at the Shoppe. How can we make your wedding day more elegant and special than you ever dreamed? How can we elevate your personal style to be laced into each and every detail right down to the invitations? We are constantly learning so continue being the best of the best when it comes to weddings.

fallpatternsFall gave us another chance to unveil fresh new patterns hand designed by Emily! We are absolutely in love with the colors that we got to surround ourselves with all fall.


And look here, a dream come true for Emily! We introduced the Holiday Paper Shoppe. Now anyone can inject their holiday cards with a higher level of elegance than ever before. Emily spent countless hours designing and perfecting these customizable holiday cards for you to send to all of your loved ones. High quality paper and gorgeous layouts mean that your cards are easily the most fun and chic to give and receive any holiday season! We hope you’re already excited for your 2017 holiday cards.

The gang was all present to cut the ribbon and clink glasses!

Perhaps the most special moment of all – we opened our brick and mortar store. The emerald green doors weren’t just the way to enter into the shoppe – they were a beacon of light showing us what hard work can achieve. There is no dream too big. That, we believe whole heartedly. Cheers to 2017.

What would you like to see from the Emily McCarthy Shoppe in 2017? Let us know!

Emily McCarthy

No comments yet.

Categories: emily's favorite things, entertaining